What is it?
One of the most effective and time-tested humectants in skincare. Draws water to the skin surface and helps maintain hydration. Found in nearly every moisturizer.
Concerns
None — extremely safe, non-irritating, suitable for all skin types
Commonly Found In
Moisturizers
cleansers
toners
serums
virtually everything
Notes
No need to avoid — foundational ingredient for skin hydration